Designing a Vision:

A Capital Campaign for Community Arts Growth

Client:

Batesville Area Arts Council (BAAC)

Description:

I developed and executed a capital campaign to raise $50,000 for the expansion of the BAAC workshop space. The expansion would help BAAC better serve the Batesville community’s growing demand for arts programs for both children and adults.

Goals:

  • Raise $50,000 for the workshop expansion

  • Engage sponsors and individual donors through targeted donation levels

Scope:

  • Campaign Strategy & Sponsorship Development

    • Created a tiered sponsorship structure with unique benefits, such as naming rights, recognition plaques, and private donor events.

  • 3D Mockups & Space Visualization

    • Designed visual renderings of the expanded space, helping donors visualize the future facility.

  • Marketing Collateral Design

    • Designed mailers, sponsorship proposals, and banners to engage donors.

  • Impact Messaging

    • Crafted messaging that emphasized the increased capacity for participants, the introduction of new programs, and the tangible impact on the local community.

3D Rendering: A view from outside the new BAAC workshop space, looking in through large windows that prominently display the "Workshop on Main" logo.

3D Rendering: A view from outside the new BAAC workshop space, looking in through large windows that prominently display the "Workshop on Main" logo.

3D Rendering: A detailed view of the spacious workshop area, designed to accommodate larger groups. The room is furnished with multiple tables, ready for students of all ages to engage in creative activities.

3D Rendering: A detailed view of the spacious workshop area, designed to accommodate larger groups. The room is furnished with multiple tables, ready for students of all ages to engage in creative activities.

3D Rendering: The interior view of the newly expanded gift shop, positioned next to the large street-facing windows. The space is filled with local and regional artwork, crafts, and unique gift items.

3D Rendering: The interior view of the newly expanded gift shop, positioned next to the large street-facing windows. The space is filled with local and regional artwork, crafts, and unique gift items.

Sponsorship Proposal

I researched best practices for corporate and community sponsorships to develop a tiered approach that would resonate with both individual donors and local businesses. The research focused on what motivates sponsors to contribute. I found that high-level donors are most attracted to opportunities that give them visibility, particularly through naming rights, public recognition, and long-term engagement.

Excerpt: “Your business will not only contribute to the enrichment of our local arts scene but also enjoy ongoing recognition through prominent placement in our newly renovated spaces, including opportunities for naming rights, private event access, and the 1st Year Impact Report, which highlights how your contribution has made a tangible difference in the lives of local artists and participants.”

Sponsorship Mailer

Before creating the mailer, I researched BAAC’s workshop participation. In 2023, the Summer Art Camp reached full capacity with 122 participants, and over 20 more were waitlisted due to limited space. I included these numbers in the mailer to emphasize the high demand for arts programs and the urgent need for expansion.

Excerpt: “BAAC is witnessing an extraordinary level of interest in arts programming from our community. However, our existing workshop space limits the number of people we can serve and the programming we can offer. But there’s good news. We’re expanding our workshop space. We just need your help!”