Client: Main Street Batesville

The client wanted a dark western-glam style design that took influences from the National Finals Rodeo after party. The slab-serif typeface added a sense of solidity and masculinity, capturing the rugged spirit of the Wild West. Complementing this, the script font introduced an element of elegance and fluidity, evoking the grace and charm often associated with western aesthetics.

I incorporated shades of black to convey sophistication, and to infuse a touch of glamour and vibrancy, I introduced vibrant pink tones that captured attention and added a playful element. I also added visual interest and contrast by including pops of yellow that brought energy to the overall color scheme.