Client: Main Street Batesville

As the designer for this project, my goal was to create visually captivating materials that captured the essence of the event and enticed participants to join in the festivities.

To convey the warm and inviting atmosphere of the Wassail Walk, I made deliberate design choices that incorporated elements reflecting the event's theme. Warm colors such as rich reds and deep greens were utilized to evoke a sense of coziness and winter cheer. These colors not only aligned with traditional holiday aesthetics but also symbolized the spiced flavors of Wassail, adding a sensory dimension to the design. I chose a decorative font to add an elegant and festive touch. Additionally, imagery of Wassail spices, such as cinnamon sticks, cloves, and citrus slices, added a touch of authenticity and reinforced the unique flavors and scents associated with the event.