Designing Impact:
A Brand Strategy for Live Music Engagement
Client:
Main Street Batesville
Description:
I developed a vibrant, summer-inspired brand identity for the Levitt Amp Batesville Music Festival, reflecting its mission to transform public spaces into community gathering spots. The goal was to create a visual identity that captured the joy of live music and the spirit of community connection.
Goals:
Establish a cohesive brand identity that embodies the festival’s mission and values.
Create engaging marketing materials to promote the event and attract attendees.
Highlight sponsors while ensuring the branding resonates with the local community.
Scope:
Brand Strategy & Creative Direction
Led the development of a fresh, summer-inspired visual identity, ensuring alignment with the festival's mission of revitalizing public spaces.
Conducted brainstorming sessions with event organizers to capture the essence of the festival and its community.
Marketing Collateral Design
Designed a range of materials, including posters, banners, and social media graphics, ensuring all materials effectively communicated the event details while encouraging excitement.
Collaboration with Stakeholders
Worked closely with event organizers and directors, gathered feedback, and made revisions to make sure the final designs met expectations.
